Among the month’s most notable events, on July 21 a grand fashion show was held at The Queens Palace in Jeddah, organized by Hope & Joy Events Management, and regarded as one of the most luxurious haute couture shows of 2025 in the region.
The event combined Arab and international creativity, celebrating culture through elegant showcases and the presence of elite artists and prominent Arab society figures.
Key participants:
- Antoine Kareh (Lebanon): Presented the “Garden Shadow” collection, inspired by shadows and intricate details.
- La Bourjoisie (Kuwait): Dazzled with the “Dunes and Dew” collection, blending the warmth of the desert with the freshness of nature.
- Sarah Al-Tuwaim (Saudi Arabia): Showcased a royal bridal collection inspired by Victorian palaces.
- Reem Al Jasmi (UAE): Introduced “Basmat” (Fingerprint), merging Arab heritage with haute couture artistry.
- Razan Youland (Oman): Revealed the “Empire Collection” inspired by Omani civilization and the engravings of the traditional Omani dagger.
Event highlights:
- Tribute corner to Safia El Emari: Documenting her most iconic appearances in her artistic career.
- Musical soirées: Featuring Haifa Wehbe, Assil Hameem, and Urvashi Rautela.
- Media presentation: TV presenter Noha Nabil brought a refined, professional touch to the evening.
Impact:
The event united local, Arab, and global designers on one platform—reflecting Saudi Vision 2030’s mission to empower women’s creativity and create a vibrant environment for the Saudi fashion industry.
What’s next:
The momentum continues with major upcoming events, including:
- Riyadh Fashion Week (October 15–20) — expected to be the largest of its kind, with exclusive shows from local and international designers.
- Red Sea Fashion Week and Fashion Hackathon in Jeddah — signaling an expansion of the fashion scene to embrace technological innovation and sustainability.
The Saudi Fashion Commission is also working to expand international partnerships (such as its collaboration with Istituto Marangoni) and launch training programs to nurture and refine local talent.
Saudi fashion trends for 2025:
This month’s events agreed on several key themes shaping the future of fashion in the Kingdom:
- Sustainability: Designs mindful of the environment and supportive of local industries.
- Cultural identity: Inspirations drawn from Arab heritage and traditional folklore.
- Artificial intelligence & modern technologies: As new tools for design and production.
- Empowering Saudi women designers: Through major platforms and exhibitions.
July 2025 reaffirms that Saudi Arabia has become a pivotal hub for the fashion industry in the region—driven by an ambitious vision blending innovation, culture, and institutional support.
From Riyadh to Jeddah, new scenes in fashion are being written every month, opening exciting horizons for emerging and ambitious designers and brands.
Follow our blog to discover more events and new trends in the world of gowns and haute couture.
If you’d like, I can also create a short, headline-ready summary of this in English for a press release or social post.